Knowing more about social media is important to you if you don’t know how it can benefit your business. It will also interest those of you who have invested some time and money into social media but haven’t seen any results.
If you are planning to start a new business, taking a new direction in the career you already have you need to be looking at social networking. If you are saying to yourself that your target market isn’t interested in social networking, think again.
Baby Boomers, for example, who remain an energetic market for just about everything, have embraced social networking. According to the research figures, more than 15 percent of those over 65 are also actively involved in social networking and that number is growing. More about this market in another post. In these next few posts I’ll be giving you the basics of what you need for social media which includes a:
- Blog
- Facebook Page
- Twitter Account
- LinkedIn profile
Let’s start with the blog. Here’s a link to one of the posts I wrote about getting business with your blog; http://www.fromretirementtocareerchange.com/blogging-for-your-business/
You can click on the blogging category on the dashboard just above this post. You’ll find even more information about blogging.
Blogging makes a major impact on your internet presence for many reasons such as getting people to find you through searches and establishing yourself as an expert. The goal of this blog, for example, is not to sell anything, not to make a profit. My goal for this blog is to develop, nurture my readers. If I then have a wonderful product that I believe may benefit these readers, I’ll include a link to that product and hopefully make some kind of a commission.
You can nurture your readers by giving them the information they need such as useful tips and resources regarding your services. In your content you use the keywords your market uses so they can find you when they browse on line.
More on why blogging is key to your social networking efforts in my next post.
To your social networking success,
Ruthan
Health Writer & Business Writer
Content Creator
About Ruthan Brodsky
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