Blogging is important to you business because the search engines like websites with fresh content. Each blog post is fresh content. Besides, a blog also adds pages to your websites.
When you are planning your blog think about who is going to write the blog posts: will it be you or are you going to hire someone? Before you start, figure out how many times you want to write a new post? I recommend 3 times a week. The least you can post is twice a week, but three is better.
You can start a blog for free on www.blogger.com but I recommend you use www.wordpress.com even though some of the themes are not free and sometimes it does cost to upgrade. You can do so much more with WordPress and it looks so much more professional that it is worth the expense. If you have the time and some know how you can develop the website yourself or hire a web developer to set up your domain, and your website. I use WordPress as my website.
Keep in mind that how you structure the writing on your blog post is also important to your Internet exposure. For instance, titles of the post should include a major keyword. This is known as keyword embedding. For instance, blog for business is a keyword phrase that someone may be using to browse the internet.
Write a few posts to get some practice and then create a very helpful post and email the link to that post to your contacts asking them to forward it on to others. Don’t forget to put your blog posts on Facebook and Twitter and relevant LinkedIn groups. Use the link to your blog post with your email signature and think about asking others in the field to write a guest blog for you. You will attract her contacts and he will have access to yours. It’s a win win situation.
I’m betting that many of you have other suggestions about developing and promoting a business blog that will help readers changing their careers. Type your suggestions in the comment box and I’ll share them with our readers giving you complete credit along with a link to your blog. How is that for incentive?
In the meantime, to your successful blogging.