Tweet Blogging is important to you business because the search engines like websites with fresh content. Each blog post is fresh content. Besides, a blog also adds pages to your websites. When you are planning your blog think about who is going to write the blog posts: will it be you or are you going [...]
Welcome Back
Tweet From Retirement to Career Change is back in the business of blogging! Actually, the transfer from using the Typepad format to using Word Press as the blogging platform didn’t take as long as I expected. Which is good news considering all the things that can go wrong. It is not an easy task to [...]
Content for Your Business Blog
The content for your business blog is made up of all the information that you know about your business. This may sound absurdly obvious to some but I listen to many people exclaim that they can’t produce a blog because they cannot find any thing about to write. Mot everyone I know, once they understand the concept of blogs, knows more than enough. In fact, after I have worked with some of my clients I have to remind them that they have enough information for two posts, or maybe they should write a short report. Blogs provide a content publishing…
Blogging for Your Business
A blog on your website makes your information current and keeps the search engines coming back to find out if there is more new information. Unless you want nothing more than a pretty postcard, your new very expensive website will be nothing more than a great looking post card unless you do something to keep it active. If you want to promote yourself as an internet presence and you are considering putting up a website, you need to think seriously about blogging for your business. As you probably know by now, blogs are websites with a few major differences. First…
Give Your Blog a Check Up
Blogging for business is no longer only a concept. Today it is not only an accepted marketing tool it is also a keyword phrase for Google. Sometimes, however, small problems creep up when you have been blogging for even a few months because things change so quickly on the Internet. You need to give your blog a check up because what you wrote and the links you provided may no longer be accurate. People, however, will still find those old posts and read them especially if they focus on a topic they want to know better. Rather than mess up…
Blogging To Start Your Online Career
Expanding your career to the Internet or starting an online business will be overwhelming at times. Figuring out how to write on the internet will be frustrating. Two good reasons not to even think of a web presence? WRONG. Give yourself a label… you are a newbie and one of the best places for newbies to get accustomed to writing and promoting and marketing on the web is to write a blog. You are the expert on your topic – your profession, your business, and you can talk about the topic for hours. Well a business blog is a sort…
Get More Traffic to Your Blog
I am continuing the theme of using a blog as a primary tool for developing relationships with readers and getting them to know you. One of the first things you need to do is to make sure you have a subscription form for your blog clearly displayed at the top. You may give them a choice of subscribing by e-mail or through FeedBlitz. I use FeedBlitz more often because like most people, I don’t surf the blogosphere daily and I need to be notified when there’s a new post or an article. Send an announcement about your blog to your…
Getting Traffic to Your Blog
Working out a strategy for their blogs is one of the first steps I am taking with the four small businesses and professionals that have hired me to help them market their business on line. All four are in that in between place where they want to continue with their business or profession but not the way they had been operating. They also recognize that the Internet will be their primary tool for taking their careers to another place. The purpose of your blog is not to sell a product or a service. Instead, your blog is a tool that…
Get Noticed to Find New Clients and Customers
I bet you have looked at hundreds of articles, websites, online programs and books to figure out how you can create your own business or give the one you have an Internet presence or just find more clients and customers for the business you already have. Most everyone gives you the same traditional advice: establish relationships, network with civic groups, advertise in different media, and write articles in trade magazines. My suggestion is to get your name out on the Internet, brand yourself, and do all that by starting a blog. The phenomenon of blogging has exploded. The social media…
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