I suspect that many coaches supplement their tasks with mentoring and trainings and sometimes consulting. I also am guessing that this approach works with more clients than those who are looking for pure coaching.
My Definition of a Coach
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Coaches can train, consultants can train and trainers train. In fact, to become a coach with certain certified organizations coaches must go through a training process.
Making Connections in Your Career
BEING CONNECTED has different meanings these days. It all depends where you are in your life and where you’ve been. For instance, one of the oldest meanings is if you are related to wealth and old money you are ” well connected”. Another meaning is if you are associated with the people in power, whether it be the higher ups in a large company, the political mavens in Party politics, or benefactors if you’re a struggling artist, you are well connected. I’m not writing about these kinds of connections. On the other hand, someone under the age of 20 would…
Getting Publicity Using Freelancer Writers
If you are now a consultant or a coach rather instead of teaching or you want to get the word out to the rest of the world about your business, you need publicity. One of your best sources of publicity is freelance writers. Freelance writers aren’t in the newsroom constantly receiving press releases and phone calls from PR practitioners, so they usually aren’t as jaded about pitches as journalists working on a newspaper or magazine. Freelancers make their living by querying publications and writing features for editors. That means it is to their benefit to get targeted stories they can…
Creating Content That Attracts Attention
Last week I attended a networking event where at least half of the participants were over 50. They were either looking for some magical way to market their business, looking for a new business, and several were looking for a job. I was surprised, although I shouldn’t be, that although they all realized something was missing in their approach to doing business, they just didn’t get it. The traditional way of doing business was with a tie, a white blouse, and formally written marketing tools. No dangling prepositions in this printed matter. Things have changed today. Print, on line or…
Using Content in Your Marketing Plan
Content marketing is becoming more important to several of my clients. They get it! If you are thinking of changing your career, moving the direction of your current business, or simply taking on a new business it really is important to think how you can provide content to your potential clients and customers. When I ask my clients what content they want to put on their website, on their blog or special report, it inevitably is about how wonderful their products or services are. That is their first mistake and if they base all their efforts of putting together content…
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