Stress is an unavoidable part of our lives. You can’t avoid it but you don’t want to keep it. It’s important for you but it can also get in your way. In my last 2 posts I wrote about marketing at trade shows and conventions. Two readers commented how stressful those kinds of events are. [...]
Grow Your Bussiness Attending Conventions
In my last post I wrote about preparing for the event. It’s all about self management to make your time rewarding. To avoid distractions before I even get to the convention is to: Make sure I have all the facts – date, time, location, where I’m staying. Some conventions send you an advanced schedule. I [...]
Trade Show Booths Can Grow Your Business
Tradeshows and conventions are experiences from your past when you were starting out in your field and wanted to make a name for yourself. It probably was 15 years ago when you went to your last trade show but now that you own your own business, it’s time to count them in as one way [...]
Keyword Competition and the Long Tail
The Long Tail is another way of looking at keyword competition. In 2006 Chris Anderson published the book The Long Tail: Why the Future of Business is Selling Less of More (Hyperion). The long tail describes how more sales are made with less frequently used long tail keywords then with the very popular one or [...]
Keywords-On Line Marketing Basics for Your Business
Keywords are the basics of all online marketing efforts. My new client doesn’t quite get it. He has a good topic, expertise in the subject, contacts with experts across the country and expects everyone to find his website, subscribe to his blog, and purchase his products. My assignment is to write the content for his [...]
Send Special Reports to Show Expertise
Part of the process of taking the step to change your career or extend your career is to take inventory of the skills and experiences you do have. If writing is part of your experience you’re in luck because there is much you can do. If you do not think of writing as one of [...]
Networking with Your Chamber and Local Organizations
Your career is a major financial asset. When you change your career you are either thinking of increasing your financial asset, having an income so that you can maintain the assets you already have, or improving your health so that you can enjoy your financial assets. Think about this: a midlife career change that extends [...]
Marketing Yourself: What Works, What Does Not
Business coaches and freelance writers who take the attitude that “I’m so good at what I do, my work should sell itself.” For some reason these folks think it’s demeaning to take an active role in marketing their skills. Working for yourself doesn’t work this way. In fact, this attitude can prevent you from making [...]
Marketing for People Who Work for Themselves
“How do you make yourself work every day?” is one of the major questions friends and clients ask. The next favorite question is “How do you find enough paying clients to make a good living?” Most of these questions are from people who want to keep working because the economy is so fragile they are [...]
Online Marketing Career Misconceptions
I am working with a new client who wants to use the internet to bring in new clients and keep in touch with the clients he has. He is in health care and recently attended the major annual event of the professional organization which represents him. He was inspired to make better use of the [...]
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