The Long Tail is another way of looking at keyword competition. In 2006 Chris Anderson published the book The Long Tail: Why the Future of Business is Selling Less of More (Hyperion). The long tail describes how more sales are made with less frequently used long tail keywords then with the very popular one or [...]
Keywords-On Line Marketing Basics for Your Business
Keywords are the basics of all online marketing efforts. My new client doesn’t quite get it. He has a good topic, expertise in the subject, contacts with experts across the country and expects everyone to find his website, subscribe to his blog, and purchase his products. My assignment is to write the content for his [...]
Marketing Yourself: What Works, What Does Not
Business coaches and freelance writers who take the attitude that “I’m so good at what I do, my work should sell itself.” For some reason these folks think it’s demeaning to take an active role in marketing their skills. Working for yourself doesn’t work this way. In fact, this attitude can prevent you from making [...]
Marketing for People Who Work for Themselves
“How do you make yourself work every day?” is one of the major questions friends and clients ask. The next favorite question is “How do you find enough paying clients to make a good living?” Most of these questions are from people who want to keep working because the economy is so fragile they are [...]
Website Strategy for Small Businesses and Professionals
Most small business owners and professionals recognize the need to have a web site. If you already are in business and want to expand your Internet presence, my question to you is whether you have a strategy for your website? If you are planning to start your own business because you can retire and collect [...]
Putting Your Small Business OnLine
Getting your business online is not easy. Expanding the online presence of your business is not easy either. No matter the ads and the hype. Anyone can do this in 2 hours! Earn $2000 thousand dollars in 2 days! Sell your products (or services) online with this program in one day then spend the next [...]
What It Takes to be Successfully Self-Employed
Working as a freelance graphics person has been a long time dream of a colleague. His vision was to set his own hours or take a day off in the middle of the week to catch a movie. He was tired of the typical 9 to 5 hassles and the rush hour traffic jams. At [...]
Finding Your Unique Selling Position For More Business
You may be the one who strongly believes that you can increase your law practice by giving it an internet presence. Or you may be dedicated to greening this planet and are willing to use your teaching skills on the Internet so that others can learn. Before you even begin, keep in mind that not [...]
How to Find Your Niche for Your Internet Business
It is easy for you to find your niche market if you are already in business and want to give your business greater Internet exposure. You already have the niche. It is a larger problem for others unless they are absolutely single minded on a particular idea. Many of you, however, don’t fall into either [...]
The Basics of Starting Your Internet Business
You and I already KNOW the basics. We’ve had our formal education years ago and realize that if we want to succeed in what ever we do we need to keep learning. Times change and to keep up with the moving technologies and the concepts that reinvent themselves we need training. We need to learn [...]
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