Tweet The old saying is true – you can’t be all things to all people. Let’s say you’re an event planner. Potentially, you could target everyone that ever wants professional planning – weddings, christenings, family occasions, bar mitzvahs, corporate events, political events… the list goes on and on. But you won’t have a unique or [...]
Mindful Marketing
Tweet As a solo entrepreneur, whether you are micro or small business owner, based on your experience you already intrinsically know the necessity and value of marketing and communication. You understand that the motto “if you build it they will come” from Field of Dreams simply doesn’t apply any more. I’m not sure it ever [...]
Keyword Competition and the Long Tail
Tweet The Long Tail is another way of looking at keyword competition. In 2006 Chris Anderson published the book The Long Tail: Why the Future of Business is Selling Less of More (Hyperion). The long tail describes how more sales are made with less frequently used long tail keywords then with the very popular one [...]
Keywords-On Line Marketing Basics for Your Business
Tweet Keywords are the basics of all online marketing efforts. My new client doesn’t quite get it. He has a good topic, expertise in the subject, contacts with experts across the country and expects everyone to find his website, subscribe to his blog, and purchase his products. My assignment is to write the content for [...]
Marketing Yourself: What Works, What Does Not
Tweet Business coaches and freelance writers who take the attitude that “I’m so good at what I do, my work should sell itself.” For some reason these folks think it’s demeaning to take an active role in marketing their skills. Working for yourself doesn’t work this way. In fact, this attitude can prevent you from [...]
Marketing for People Who Work for Themselves
Tweet “How do you make yourself work every day?” is one of the major questions friends and clients ask. The next favorite question is “How do you find enough paying clients to make a good living?” Most of these questions are from people who want to keep working because the economy is so fragile they [...]
Website Strategy for Small Businesses and Professionals
Tweet Most small business owners and professionals recognize the need to have a web site. If you already are in business and want to expand your Internet presence, my question to you is whether you have a strategy for your website? If you are planning to start your own business because you can retire and [...]
Putting Your Small Business OnLine
Tweet Getting your business online is not easy. Expanding the online presence of your business is not easy either. No matter the ads and the hype. Anyone can do this in 2 hours! Earn $2000 thousand dollars in 2 days! Sell your products (or services) online with this program in one day then spend the [...]
What It Takes to be Successfully Self-Employed
Tweet Working as a freelance graphics person has been a long time dream of a colleague. His vision was to set his own hours or take a day off in the middle of the week to catch a movie. He was tired of the typical 9 to 5 hassles and the rush hour traffic jams. [...]
Finding Your Unique Selling Position For More Business
Tweet You may be the one who strongly believes that you can increase your law practice by giving it an internet presence. Or you may be dedicated to greening this planet and are willing to use your teaching skills on the Internet so that others can learn. Before you even begin, keep in mind that [...]
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