It is easy for you to find your niche market if you are already in business and want to give your business greater Internet exposure. You already have the niche. It is a larger problem for others unless they are absolutely single minded on a particular idea. Many of you, however, don’t fall into either [...]
The Basics of Starting Your Internet Business
You and I already KNOW the basics. We’ve had our formal education years ago and realize that if we want to succeed in what ever we do we need to keep learning. Times change and to keep up with the moving technologies and the concepts that reinvent themselves we need training. We need to learn [...]
Starting an Online Business
Three people I personally know recently started an online business while still employed. One is involved with multi-level marketing and the other 2 haven’t exactly targeted where they’re going but it will have something to do with their hobbies – one on boating and the other on scrapbooking. The boating person owns his own business [...]
Market Your Services with Publicity
While revising the free book on publicity I offer my blog readers I noticed there were a few PR tactics that are seldom used anymore or aren’t used at all. The primary reason for their neglect is that they no longer work or at least they don’t work well. One of the most obvious is [...]
Marketing Your Services by Showing Their Value
A huge mistake professionals and small businesses make when they first set themselves up on the Internet is to think only of ways to make the cash register ring. CA-CHING is NOT the answer. Your customers and clients are your number one priority because they’re the ones who can make the Internet strategy a success. [...]
Planning Your Second Career – Part 2
In my last post I listed the following 3 steps you’ll need to take if you are planning for a second career; Prepare yourself with self-assessment Research the job trends Connect with a network . Connect with a network. I’d like you to consider three more steps. The first is to upgrade your skills and education. You can do this by returning back to school and getting a degree or certificate in a specialty. You can attend seminars and conferences at different cities or in your own home on your computer. Read books in the specialty. Continually search the internet….
Planning Your Next Career
I have frequently written that people work beyond their mid-sixties for many reasons. Few start a second career purely for money. They usually have many reasons including looking for something that is meaningful for themselves. Sometimes it’s following a dream or a calling. It’s true; the internet gurus tell you to be passionate about what you do because you won’t mind the long hours and frustration. What the internet gurus didn’t tell you is that passion alone for your new online business won’t help you make a profit, build a following and manage moving in the right direction on the…
Finding a Niche to Make a Profit
You are almost guaranteed to make a profit if you can focus your niche on a topic or category that is a new trend. For instance, last week I someone over coffee whose business is faith based travel. The number of trips planned wasn’t very big and she was tired of running around networking from one meeting to another. I bet many of you can relate to that. She decided it wasn’t getting her anywhere but she had no idea where to go. Just listening to her it was obvious where she need to point her efforts. I narrowed her…
Discovering New Niche Ideas
Finding a niche was the topic of conversation last week when I met with a small business owner who put together faith based travel destinations for individuals and groups. She recently took a buy out at General Motors and opened this business two years ago. The travel business wasn’t doing very well so she also became involved in selling promotional products. Margaret, the name I made up for her for this post, considered herself a practicing Christian and was very active in her church. In fact, her mission in life was her religion and church. My first piece of advice…
Finding Success With Your Market
One of the first questions I ask the small business owner or professional that I’m working with who wants to increase the online presence of her business is Who are your customers? Who will buy your product? It amazes me how many successful business people have no idea who buys from them or they assume the answer is everyone wants to use their product. Warning – Both of these answers will lead to major mistakes, costing time, money and frustration. A colleague of mine, Jeanette Cates, has given me permission to offer you this free report on the steps to…
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