You can find their names on Facebook but the small businesses and professionals I work with never developed any kind of marketing strategy with this social networking medium. So naturally they tell me Facebook is useless unless they want to get in touch with friends or keep track of their kids. Facebook is just like any other marketing platform. For instance, you’ve been receiving and sending mail for years but you may or may not use the mail to market your practice. Do you send out direct mail advertising? If you are placing an ad in a coupon mailer once…
Facebook Is Changing Your Online Business
Due to the content and viral tools, Facebook provides you with a unique opportunity to put yourself in front of literally thousands of targeted potential new clients, customers, suppliers and future partners. If you are in business for yourself, this is the time you must start to familiarize yourself with one of the latest Web 2.0 marketing mediums including Facebook. Facebook is an Internet site that first allows you to stay in touch with people you know. Secondly it lets you reach out to people you don’t know yet and begin to build and maintain relationships with them. When I…
Filed Under: Business Relationships, Social Networking
Testimonials to Consider For Your Website
My work with a couple of clients this winter includes tweaking their websites. One of the areas I’m concentration on is including testimonials. Whether you’ve been in business for some time or you are rethinking what you want to do as a career, examine the testimonials you are using. But not the kind of testimonials that just say how wonderful you are, how efficient, how absolutely perfect your program. Readers don’t believe all that hype anyway. When I want a testimonial on a website I think about what my prospects want to see. If I’m writing about information products they…
Filed Under: Business/Marketing Planning, Marketing, Social Networking
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