June 19, 2013

Organizing Your Email Inbox Using Signatures

Tweet I’ve written about organizing your email inbox in the last 3 or 4 posts.  This may seem like an endless topic because there actually is so much you can do. I’m only going to point out a few more things you can do. One of which is to  organize your signature for each email [...]

Creating Content That Attracts Attention

Last week I attended a networking event where at least half of the participants were over 50. They were either looking for some magical way to market their business, looking for a new business, and several were looking for a job. I was surprised, although I shouldn’t be, that although they all realized something was missing in their approach to doing business, they just didn’t get it. The traditional way of doing business was with a tie, a white blouse, and formally written marketing tools. No dangling prepositions in this printed matter. Things have changed today. Print, on line or…

Easy Writing Tips for Blogs

When I teach small business owners and professionals about business blogging they always worry about finding the time to write on their blogs. I can appreciate that struggle. I have 4 blogs going, one in hibernation, and another one on its way. Here are some tips that I tell my clients when I help them market their business and professions with blogs. The goal is to post a blog two or three times a week. Think about what you are doing this week that your could write about that would solve some of the problems of your readers. It may…

Blogging To Start Your Online Career

Expanding your career to the Internet or starting an online business will be overwhelming at times. Figuring out how to write on the internet will be frustrating. Two good reasons not to even think of a web presence? WRONG. Give yourself a label… you are a newbie and one of the best places for newbies to get accustomed to writing and promoting and marketing on the web is to write a blog. You are the expert on your topic – your profession, your business, and you can talk about the topic for hours. Well a business blog is a sort…

From Print to Writing On The Web

Figuring out how to write on the web when you are used to writing for print can be overwhelming, dreadful, or fun and a great learning experience. It’s up to you. You know the print journalism and publishing industries are in big trouble and there’s no sign of turning a corner very soon. In fact, more print publications are switching to the web and finding they just can’t move all their print content to the Internet. It needs to be written differently. The same concept is for you to realize. If you are looking to expand your career or start…

Freelance Writing as a Second Career

Three years ago it was fun to dream about being the writer you always wanted to be in the second half of your life. Today, fewer people have that option to dream while they look for a job so they can keep their home and live comfortably. Even so, for some, who may have enough income to live on from a good financial buy out, a well invested pension plan, or some other kind of passive income such as social security, the next 6 months may be the perfect time to find work that matters to you. First of all,…

Can Freelance Writing Fill Your Gap?

I have been freelance writing out of my home for 27 years so it is natural that many of you ask me questions about getting started, is this a good way to make extra money, and can I replace my job. Good questions – all of them. You know, of course, there are semester long classes that teach all this so I’m not going to be able to detail much in two or three paragraphs. But I can give you some good advice. Many of you are looking at freelance writing work as a means to fill in the financial…