A huge mistake professionals and small businesses make when they first set themselves up on the Internet is to think only of ways to make the cash register ring. CA-CHING is NOT the answer.
Your customers and clients are your number one priority because they’re the ones who can make the Internet strategy a success.
The second most major mistake that I see is for those professionals and business owners who understand that the customer is primary but they’re not reaching them very well or they’re reaching them and they’re not very convincing about their products and services.
Showing people the value of your service is the best way to market that service. Clients today are smart; they aren’t going to purchase something without understanding its value to them and how it will improve some aspect of their life. This requires repeatedly letting them know how your service can benefit them.
You can put this message on your social networking sites such as Twitter and Facebook and Linked in. You can provide a 2 minute video summary of the product on Youtube. You can write about service on your blog, refer to it as a resource on articles, and start an Internet radio program just talking about it.
If your service has some new technology attached to it, be sure to mention that. People are always very interested to learn about the cutting edge automated software or telephone app.
Make sure you have a money back guarantee on your service such as a class or consult if the client doesn’t approve of it or it doesn’t work for them. It helps considerably when your clients know that they won’t be throwing away their money.
Above all when you write or talk about your service be honest. Don’t say you can do something when you can’t’ don’t say you’ll be coaching them in a group when that’s not going to happen. Remember a client can say good or bad things about you on twitter. Make sure that whatever they write about you it is all positive.
Once you’ve provided the basic value for your service you can then work to convince them even more with added value such as:
- You have something to give them that others don’t have.
- Your service is better than the rest.
- Your service has benefits that will make their life better.
- Your service is not the most expensive. Besides, your service provides more value.
This should get you started on doing a great job of marketing.
To help you even further, if you haven’t claimed my free report on the Power of Publicity. Here’s the link: Power of Publicity
To your success in life and business,
Ruthan
Ruthan Brodsky
Copywriter & Content Marketer
http://ruthanbrodsky.com
http://secretstohealthandaging.com
About Ruthan Brodsky
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